Sunday, 5 August 2012

Target Audience on Invincible Youth

http://ithetimes.wordpress.com/kbs2-invincible-youth-season-1-eng-sub/

Female

Female viewers are more then male because the people in the program are mainly girls. Some part of the show only girls understand why tears are coming out and joy are bursting on a small matter.

Young adults

Young adults from the age of 13 till 24 will want to watch this program because some of their idol maybe in the program and also the people in the program are also around that age. It relates to the target audience itself too.

Seniors
Seniors from the age 50 and above would watch too because they are retired. Staying at their home which are in a village makes them want to watch how a group of young girls work in a village.

Koreans

This is a korean reality program which is captured by using korean. So the target audience in korea will be larger.

International


Saw a link talking about in the program, what viewers enjoy most was interractions within that small rural community, which indirectly also represents the cultural value of traditional simple Korean life. These were the things that international viewers really want to see - traditional Korean lifestyle, language, food, customs, agriculture, family and social values, these sort of things.

References

Sergeantim, n.d. Tumblr. An open letter to 청춘불패2 (IY2) production team. Available at: http://www.tumblr.com/tagged/invincible-youth?before=1338301905
[Accessed 5 August 2012]

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